Campaign News
29 May Media Release (Campaign Launch): Today's Man Posts His Poo - Do You?
Today's Man Posts His Poo – Do You?
That’s the cheeky — but serious — message behind Country to Coast Queensland’s (CCQ) bold new bowel cancer screening campaign, launching this week across Central Queensland, Wide Bay and the Sunshine Coast.
The Today’s Man Posts His Poo campaign is designed to get men aged 45 years and over talking, laughing… and taking action!
This isn’t your average health promotion. By celebrating today’s man as someone who’s not afraid to look after his health — even when it involves poo — the campaign tackles stigma around bowel screening with humour, honesty, and a bit of cheek.
Yes, the phrase “post your poo” might raise eyebrows, and that’s the point. Many people still don’t realise that bowel screening is a free, at-home test that’s as simple as using the kit and returning it in a prepaid envelope. No, this isn’t about sharing photos. It’s a literal call to action using old-fashioned mail — and one that could save your life.
With 1 in 10 bowel cancer diagnoses now occurring in people under 50, and men aged 45–49 among the lowest screening participants, the campaign speaks directly to this group — through humour, not fear.
Timed to coincide with June’s Bowel Cancer Awareness Month, the campaign takes a bold, refreshingly honest approach to an often-avoided topic.
At its centre is a cheeky augmented reality game called Stool Slingers, featuring Billy the Skid — a virtual outlaw slinging poo and awareness in equal measure. Players can take aim at virtual stool samples (yes, really) while learning about early detection and how to access a free screening kit.
The campaign is rolling out across GP clinics, social media, radio, billboards, and even has its own branded toilet paper.
“We’re serious about early screening and saving lives,” said Julie Sturgess, CCQ CEO.
“But we’re also listening. People want something that feels human and engaging. This campaign delivers that, backed by clinical tools for primary care providers to take action, too.”
Campaign Fast Facts
- People aged 45–49 can now request a free bowel screening kit through the National Bowel Cancer Screening Program.
- People aged 50–74 will continue to be automatically sent a kit when due.
- Bowel cancer is the second deadliest cancer in Australia — but when caught early, more than 90% of cases are treatable.
- To order a free kit, play the AR game or download campaign resources, visit postyourpoo.com.au
Healthcare providers can also access CCQ’s new Quality Improvement Toolkit, designed to support proactive screening conversations in general practice — all in the name of starting a local movement… or two.
“We know that early detection saves lives, but getting people to act starts with a conversation,” said Dr Peter Dobson, local GP and CCQ Board Member.
“This toolkit helps practices engage patients in a way that’s simple, supportive and practical — especially for those who might otherwise ignore the message.”
Want to help push the (bowel screening) envelope?
Download the campaign resources at postyourpoo.com.au/campaign-resources and help protect your community today.
